Natalia Echeverria

Chief Marketing & Digital Officer | McDonald's Madrid, Spain
Natalia Echeverria


Round Table | Coffee, Bakery and Pastry

Coffee as a growth tool

Agustín Tena
Agustín Tena 365 Obrador General Director Speaker
Rodrigo Domínguez Sáez
Rodrigo Domínguez Sáez Mascuota Director Speaker
Edurne Uranga
Edurne Uranga CIRCANA Vice-President Foodservice Europe Speaker
Natalia Echeverria
Natalia Echeverria McDonald's Chief Marketing & Digital Officer Speaker
Laura Biason Novell
Laura Biason Novell Cafés Novell Speaker

19-03-2024 16:30 19-03-2024 17:15 Europe/Madrid Coffee as a growth tool

Good coffee treatment is an unstoppable trend. The new restaurant concepts are committed to improving the customer experience with innovation in product, service, technology... what strategy are the different players in the industry following to position themselves? What are the most notable trends?

Hall 7 | Coffee, Bakery and Pastry, Taste and Talks
Tue 19 16:30h - 17:15h Hall 7 | Coffee, Bakery and Pastry, Taste and Talks