The best innovation and business platform for the Horeca channel

The Horeca Hub is Alimentaria & Hostelco’s star attraction to make Hostelco 2024 the biggest multi-disciplinary event among the professionals that lead the Horeca channel.


The crucial topics of the industry, up for debate

Hall 6

From Hostelco & Restaurama, the Horeca Hub’s aim is to support the whole hospitality and catering industry to be more competitive based on the management, innovation, digitalisation and sustainability of its businesses.

With an area of over 2,000 m2, it hosts talks, live cooking shows, tastings, and the latest innovations, products and solutions in the hospitality and catering industry.

Networking and business opportunities

To continue promoting networking and business opportunities for professionals in the industry, The Horeca Hub hosts the Buyers’ Area – a space that brings together the main international key buyers, invited as Hosted Buyers by the organisation, and domestic VIP buyers from the Horeca segment.

Knowledge transfer

Initiatives designed to attract and retain talent in the hospitality industry, promote sustainable practices, promote digitalisation and the application of artificial intelligence in the hospitality business, promote innovative solutions that improve the customer experience and anticipate new consumer trends.

Food & Hospitality startups

Innovation and entrepreneurship
The most disruptive zone of The Horeca Hub, where startups and innovative companies participate with much to contribute to the Horeca segment.
More info

Showcookings and Master Classes

Gastronomy and the Restaurant Trade
Delivered by renowned chefs and professional cooks who are experts in gastronomy, food service and hospitality.

Robot Solution

Presentation of prototypes and robots
Presentation of revolutionary prototypes and robots that represent different processes in the restaurant and hotel industry to discover how COBOTS (Collaborative Robots), automation and AI become unsurpassed allies, improving workers’ quality of life and elevating excellence in the experience of our customers.

Prizes and competitions

Recognition in the industry
Such as the Food & Hospitality Startups Awards – for the most innovative startup and the one with the highest profile; the Hostelco Awards and the Chef of the Year and Waiter of the Year competitions.

More HORECA offering in our new Coffee, Bakery & Pastry section

Hall 7

A new space that brings together the latest offering in food products as well as equipment, machinery, accessories and technology for these production segments. It hosts activities and various events such as the Spanish final of the Neapolitan Pizza World Championship, organised with the collaboration of the Associazione Verace Pizza Napoletana, which took place on Monday, 18 March 2024.