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Nuria de Pedraza

Communications and PR Director | AECOC
Nuria de Pedraza

Biography

With a degree in Journalism from the Autónoma University of Barcelona and a Postgraduate Degree in Business Communication from the Pompeu Fabra University (Barcelona), Nuria has been dedicated to corporate communication for more than 20 years.

Sessions

14:00h
Round Table | The Alimentaria Hub

The sense of meat, a campaign for the meat sector

Nuria de Pedraza
Nuria de Pedraza AECOC Communications and PR Director Speaker
José Manuel Álvarez
José Manuel Álvarez Foro Ganadero Cárnico Coordinator Speaker
Jesús Coello
Jesús Coello Costa Brava Mediterranean Foods Communication and Sustainability Director Speaker

19-03-2024 14:00 19-03-2024 14:30 Europe/Madrid The sense of meat, a campaign for the meat sector

Purchasing and consumption habits of meat products are changing inexorably among western consumers. The retail leaders worldwide are implementing iconic strategies and proposals in their butcher shops to attract, build loyalty and elevate the shopping and consumption experience in their stores. What are the winning strategies for the future of meat products in retail?

 Hall 5 | The Alimentaria Hub – Agora by Aecoc
Tue 19 14:00h - 14:30h Hall 5 | The Alimentaria Hub – Agora by Aecoc
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