ElPozo’s new Rolling & Salsa range features three recipes with unique flavours, ready to heat and enjoy

Bursting with flavour and protein

ElPozo is turning 70, and arrives at Alimentaria with its latest innovations in the ‘high protein’ category, rightfully proud of its role as a pioneer in this food segment. Products in its new +Proteins range include its Chicken-Turkey Burger, the market’s most protein-packed, providing 30 grams of protein per burger; and the marinated semi-cooked products comprising its Wellbeing (Bienestar) range, exceptionally high in protein and with high meat percentages.

With innovation as a tool to achieve continuous product improvement, the firm also brings to Innoval its Rolling & Salsa range, in its ElPozo King Upp category, recently recognised as ‘Flavour of the Year 2024’. This innovative line offers unique and different flavours that are ready to heat and enjoy, quickly and easily. The range is presented in three recipes made with select, high-quality ingredients and an exclusive combination of flavours: Rolling Kebab chicken & turkey curry with yogurt sauce; Rolling burrito with barbecued meat, cheese, and spicy BBQ sauce; and Rolling Wrap pizza with cheese, bacon and cheddar sauce.
ElPozo Alimentación is a leading food company and a trailblazer in healthy products, including both fresh meats and processed and cured products. With more than 1,500 different listings, it exports to more than 80 countries around the world, and for the eighth consecutive year it was the brand most chosen by Spanish households according to Kantar Worldpanel’s Brand Footprint report.